Arabic Typography in Branding: What Iraqi Companies Get Wrong
Arabic type can elevate or undermine your brand. Avoid common typography mistakes in logos, packaging, and digital design.
Typography is voice made visible
Branding in Iraq often pairs a polished Latin wordmark with Arabic text that feels bolted on—wrong weight, cramped kerning, or decorative fonts that sacrifice readability. Arabic typography demands the same strategic choice as English: modern sans for tech, refined serif for luxury, geometric forms for construction and finance.
Principles for Arabic brand type
- Choose fonts with complete letterforms for all Arabic characters
- Test logos at small sizes on mobile and signage mockups
- Maintain consistent stroke weight between Arabic and Latin lockups
- Avoid over-stylized calligraphy unless culture truly defines your category
Malamih designers specialize in bilingual brand systems for Iraqi markets. contact Malamih for identity work, view projects, or our services.
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